Pepper and Odom Case Study: Website Design, AI Client Intake & Meta Campaign
For Pepper and Odom, a personal injury firm serving Mississippi and Alabama, we built a custom WordPress website, AI-powered client intake tools and a targeted Meta advertising campaign.
Client
Pepper and Odom
Industry
Personal Injury Law
Location
Mississippi and Alabama
Services
Brand Strategy, Web Design, AI Application Development, Meta Advertising
Justice Deserves a Better Website: The Pepper and Odom Digital Overhaul
Pepper and Odom is a personal injury firm serving clients in Mississippi and Alabama, with more than 75 years of combined legal experience, over $50 million recovered for clients and a five-star Google rating earned through real results. Their attorneys guide people hurt in car accidents and other incidents through a process that can feel overwhelming.
Their legal skill was never in question, but their digital presence didn't match the quality of their service. They came to us with three needs: a professional website that builds credibility and makes it easy to get in touch, custom AI applications to modernize client intake, and a Meta campaign to reach people in Mississippi and Alabama who need legal help. We delivered all three.
Goals to Achieve
Before any work began, we defined what the project had to deliver. Four goals guided it.
Develop a Fresh Brand Identity with New Company Colors
A refined palette and brand direction that signal authority, trust and approachability, the qualities that matter most to someone choosing a lawyer after an accident.
Design and Build a Professional WordPress Website
A fast, well-organized, search-optimized site that shows the firm's track record, explains case types clearly and prompts visitors to reach out quickly.
Build AI-Powered Client Intake Applications
Two custom tools: an AI chatbot on the website to engage visitors and capture leads in real time, and an AI voice bot on the firm's phone number to answer calls and collect intake information around the clock.
Launch a Meta Advertising Campaign
Facebook and Instagram ads to extend the firm's reach and send qualified traffic to the new site, so people looking for personal injury help in Mississippi and Alabama find and contact the firm.
What We Did
As always, we started with research. Understanding the legal market and the competition came before any creative or technical work.
Industry and Competitor Research
We analyzed the personal injury market in Mississippi and Alabama, studying competing firms' websites, messaging and digital advertising to find common patterns and the gaps where Pepper and Odom could stand out. Most law firm websites follow a predictable formula. Our research helped the firm break from it, coming across as approachable, credible and modern while keeping the professionalism legal clients expect.
Brand Color Development
We created a new color direction that balances the authority people expect from a personal injury firm with a sense of accessibility, and applied it consistently across the website, ad creative and all branded materials.
Custom WordPress Website Design and Development
We designed and developed the full PepperOdom.com website on WordPress. It covers the firm's practice areas and track record, including settlements, awards and client testimonials, and gives injured people easy ways to get in touch. SEO is built into the architecture of every page, aiming for top results in personal injury attorney searches in Mississippi.
AI-Powered Chatbot for Real-Time Client Engagement
A custom chatbot built into the website engages visitors in real time, answers questions about case types, guides people through intake and captures their information around the clock, even when staff aren't available. In personal injury cases timing matters, so an intake tool that never sleeps is a major advantage.
AI Voice Bot Connected to the Firm's Phone Number
A custom voice bot on the firm's phone number answers inbound calls at any hour. It gathers key intake details, answers common questions and routes callers to the right place, so no caller hits a dead end and the team starts every case with more complete, better-qualified information.
Meta Social Media Advertising Campaign
With the website and AI tools live, we launched a campaign across Facebook and Instagram to build awareness and drive qualified traffic to the site. It targets people across Mississippi and Alabama who have recently been in an accident or are looking for personal injury representation, pairing precise targeting with ad creative to reach the right people at the right time.
Work Proof
How Cleverly Genius Can Help You
We help law firms, small businesses and growing companies in every industry. Every project starts with planning: studying your industry, analyzing your competitors and building a strategy made for you.
Our custom WordPress websites are polished, easy to navigate and built for search engines, guiding visitors toward contact forms, purchases or phone calls. Our AI applications include chatbots that engage and qualify visitors in real time and voice bots that answer calls 24/7.
We also build and manage Meta campaigns on Facebook and Instagram designed to perform. From strategy through launch, we are your partner.
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